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For those looking to stand out in the premium luxury SUV segment, Land Rover has just revealed something special for enthusiasts and those who seek luxury cars. One-off bespoke builds are now officially available for the Range Rover Sport. Land Rover has also revealed the first-ever custom-built Range Rover Sport SV model. It’s called the Nocturne, and it’s stunning.
Land Rover’s Range Rover SV Bespoke program is a customisation program that allows buyers to completely custom-build their Range Rover SV, with an almost infinite number of colour and material combinations at hand. As a result, these bespoke creations built to the buyer’s taste are almost always one-off builds that don’t exist anywhere else.
The SV Bespoke program was previously exclusive only to the flagship Range Rover and its top-spec trims, but has now been extended to include the Range Rover Sport Autobiography and Range Rover Sport SV. The program allows customers to personalize every inch of their SUV, from paint to upholstery, creating a one-of-a-kind vehicle tailored to their unique tastes.
Buyers can choose from:
Buyers can create their masterpiece by working directly with Land Rover specialists at global commissioning suites, including one right here in Dubai, or virtually through online consultations.
To showcase what the SV Bespoke program can deliver, Land Rover unveiled its first-ever custom Range Rover Sport build. Inspired by the Mediterranean night sky, this is the all-new one-off Range Rover Sport Nocturne.
The Nocturne made its debut at Range Rover House Mykonos, a private client experience center, before going on sale through exclusive channels.
The UAE is home to some of the most luxurious and exotic cars in the world. In an environment like this, your standard Rolls-Royce Cullinan or Range Rover SV just isn’t enough to stand out. For luxury SUV buyers in the UAE, especially those who value exclusivity, the extension of SV Bespoke to the Range Rover Sport is big news.
Land Rover isn’t the only brand offering next-level customization. Other premium automakers with bespoke services include:
Land Rover’s move to bring this level of customization to the sportier, more youthful Range Rover Sport shows their intent to challenge these brands on personalization.
Bespoke builds based on the Range Rover Sport SV will be among the fastest in the world. It is powered by a twin-turbo 4.4-litre V8 engine producing 626hp and 750Nm. The SUV accelerates from 0 to 100km/h in 3.8 seconds and has a top speed of 290km/h. The V8 engine is one of the greatest engine configurations ever. Read our detailed blog on V8 Engines here.
SUVs like the Lamborghini Urus and Ferrari Purosangue are faster, with a top speed of over 310km/h. However, while they do offer some customisation, a proper one-off build is a bit of a stretch. The Bentley Bentayga is the only SUV faster than the Range Rover Sport SV that offers the option of a complete one-off build. However, the Range Rover Sport SV accelerates quicker.
The ultra-luxury SUV space is heating up. Buyers aren’t just looking for performance and comfort anymore. Buyers at the higher end of the spectrum want exclusivity and personal expression. Land Rover has recognized this shift and is now working on elevating its brand equity, increasing client loyalty, and future-proofing its portfolio against rivals offering more bespoke appeal. It’s a bold, strategic move at a time when the automotive world is embracing hyper-personalization.
Find the best Range Rovers for sale in the UAE.
Stay tuned to UAE’s most popular auto blog for more automotive content.
Also Read:
No, it is only available for the Range Rover Sport Autobiography and SV trims.
You can book an appointment at the Land Rover Dubai commissioning suite or request a virtual consultation with the SV Bespoke team.
Yes. As custom builds hit the roads, expect unique SV Bespoke Range Rover Sport models to turn up for sale on DubiCars.
Yes, customization through SV Bespoke is a premium service, with final pricing based on the selected options.
It’s the first-ever bespoke Range Rover Sport SV, showcasing what the SV Bespoke program is capable of.
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