The New Luxury Era: They Built It & The Millionaires Came

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Discover how wealth migration, rising global demand, and unique market dynamics are creating a new era for the luxury car segment in the UAE.

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The New Luxury Era: They Built It & The Millionaires Came

By Stephen Neil Gershom September 6, 2025 , 4 Min Read Data-Driven, Expensive Cars, Luxury Cars, The New Luxury Era The New Luxury Era: They Built It & The Millionaires Came

Why Is Dubai Becoming the Global Capital of Luxury Cars?

In 2025, luxury isn’t just a lifestyle in the UAE, but it’s turned into an economic engine. With record-breaking millionaire migration and the largest luxury showrooms in the world, the UAE has become a magnet for global wealth.

The UAE, particularly Dubai, is becoming a global luxury car capital due to a massive influx of millionaires and a booming luxury car market fueled by both domestic and international demand. The country boasts the world's largest luxury car showrooms and is becoming a significant export hub for these vehicles. This growth is driven by favorable economic policies, robust logistics, and a shift in consumer demand towards premium and electric vehicles, including emerging Chinese luxury brands.

This seismic shift is transforming the country’s automotive sector, especially in the luxury and premium segments. From limited-edition G-Wagens to exotic Ferraris and bespoke Rolls-Royce builds, the roads tell a story of rising affluence. And behind it all? Data-backed insights from DubiCars that reveal what’s truly fueling this new luxury era.

According to the 2025 Henley Global Citizens Report:

Dubai has doubled its millionaire population in the last decade. These HNWIs aren’t just buying penthouses—they’re reshaping the luxury car market. Craig Stevens, CEO of DubiCars, said it best in the AutoTalk Podcast: “The new Luxury Era is more than just about the product. It’s about the experience, the service, the price, and so much more.” Watch the entire episode here for some brilliant stats:

Luxury car demand in the UAE is at an all-time high, driven by:

Over 50% of new car sales are SUVs & luxury vehicles. The pre-owned segment is also booming, projected to hit $9.2B by 2028 (up from $5.6B in 2022).

These showroom investments are a testament to Dubai’s strategy: build it, and they will come—and they did.

Top 10 Best-Selling Premium and Luxury Brands On DubiCars:

Top Brands by Search Volume:

Yes—luxury EVs and hybrids are rapidly gaining traction:

DubiCars insights:

Once seen as budget-friendly, Chinese automakers are now redefining luxury. Chinese brands account for 10–15% of all UAE new car sales

Top Performers:

Noteworthy Chinese brands include:

Absolutely. The UAE is not just importing luxury cars, but also exporting them globally.

Export Demand Growth via DubiCars:

The combination of global wealth migration and domestic purchasing power positions the UAE as the capital of automotive luxury. Glenn Harwood, Co-Founder of AlgoDriven, said in the AutoTalk podcast:

“Given that dealers work on a percentage margin, if your average selling price is higher, you’re going to make more money.”

To win in this space, dealerships must:

The new luxury era isn’t coming. It’s already here.

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