Top Things To Know About Geely Chinese Car Brand

Geely’s story is as intricate and multi-faceted as the car itself. To truly understand its rise from humble beginnings to a global player, we need to delve deeper into its past, discuss its present, and look into its ambitious future.

Li Shufu, Geely’s founder, began not with cars, but with refrigerator parts in 1986. However, his ambition was clear: to build a Chinese automotive brand that wouldn’t just compete but thrive on the global stage. This vision materialized in 1997 with Geely Auto, but the early years were far from smooth.

Geely Auto started as a small domestic player. However, under the leadership of visionary Li Shufu, it transformed into a global force. The company’s first car, the Geely Haoqing (HQ), was introduced in 1998. It was a small sedan aimed at the domestic market. 

Geely quickly gained popularity in China due to its affordable pricing and relatively good quality compared to other domestic manufacturers. Acquisitions like Volvo Cars in 2010 and Proton in 2017 propelled its international reach, while partnerships like Baidu for software development and Daimler for engine technology solidified its technological edge.

Geely Auto is no longer just a Chinese brand. They are actively expanding into international markets, with a presence in Europe, North America, and Southeast Asia.

Today, Geely is a multi-brand giant, each catering to specific segments:

This diverse portfolio allows Geely to cater to a broad range of consumer needs and establishes them as a major player globally. Read this linked article to know the top Chinese SUVs launching this year.

Geely invests heavily in R&D, focusing on areas like autonomous driving (Terrafugia flying car project), artificial intelligence, and alternative energy sources like methanol.

Geely recognizes the crucial role of sustainability in the future of mobility. Electric vehicles like Zeekr, investments in battery technology, and green manufacturing practices showcase this commitment.

Geely Auto has embraced “Tech Geely 4.0,” a philosophy emphasizing global architecture, advanced powertrains, and user-centric design. This approach has led to the development of:

Geely is yet to introduce some of its sub-brands to the UAE automotive market. We expect Lynk & Co, and Zeekr to arrive officially sometime in 2024. Additionally, the Geometry line-up could be expanded with a few other models.

Except for the Geometry, all models are powered by either a 1.5L or a 2.0L petrol engine. As for the Geometry C, it is a pure EV crossover that promises a range of over 450km on a single charge. All cars under the Geely brand umbrella come with a feature-packed cabin delivering the latest in-car entertainment and technology. Visit Geely UAE’s website for more details and the latest Ramadan offers.

Find used Geely cars for sale in the UAE and new Geely cars for sale in the UAE.