Dubai Summer Surprises 2025: 66 Days of Deals, Dining & Entertainment

Dubai is set to welcome the return of its highly anticipated summer festival, Dubai Summer Surprises (DSS), now in its 28th edition. Running from 27 June to 31 August 2025, DSS 2025 will deliver 66 consecutive days of world-class shopping promotions, citywide raffles, dining experiences, and live entertainment, transforming Dubai into the ultimate summer destination.

This year, DSS introduces a new format with three curated shopping seasons, each featuring exclusive offers and themed activations:

Each phase is designed to offer shoppers fresh promotions, exciting flash sales, and life-changing prizes.

Opening Weekend Celebrations

DSS 2025 begins with a vibrant opening weekend featuring live concerts, mall activations, and cultural performances across Dubai. From regional music acts to dynamic shows and headline concerts at venues like Coca-Cola Arena, Dubai Opera, and Zabeel Theatre, the city comes alive with entertainment from 27 to 29 June.

At the same time, the DSS Sales Season launches across over 3,000 outlets and 800+ brands. Participating malls will feature interactive experiences, retail raffles, and shopping campaigns such as “Win a Polestar 4,” “Shop, Win, Drive,” and more.

New and Returning Highlights

Several new initiatives are debuting this year, including:

Returning fan favourites include the DSS Entertainer app, offering over 7,500 buy-one-get-one-free offers for AED 195, valid at restaurants, gyms, spas, attractions, and hotels.

Concerts and Performances

Beyond the opening weekend, Dubai’s stages will host a lineup of regional and international artists, including:

Throughout the DSS period, shoppers can take advantage of surprise daily deals, loyalty rewards, and mega raffles. Highlights include:

Promotions are carefully designed to appeal to fashion lovers, tech buyers, and families preparing for the new school year.

Family Fun and Staycations

DSS 2025 is also the best-value time of year to enjoy Dubai’s lifestyle and leisure offerings. More than 100 hotels are participating with exclusive packages, upgrades, and perks. Attractions like Wild Wadi, Motiongate Dubai, and IMG Worlds of Adventure will be accessible with special offers.

Fitness enthusiasts can join a series of indoor mall runs across key locations like Dubai Hills Mall, Mall of the Emirates, and City Centre Mirdif.

The Messi Experience at Dubai Festival City Mall runs throughout DSS, offering interactive football-themed activities for fans of all ages.

Modesh and Dana Return

Beloved mascots Modesh and Dana return this season with mall appearances, family activations, new merchandise, and surprise giveaways. Their presence adds a joyful energy to DSS, particularly for younger visitors.

A Citywide Celebration of Value

Organised by Dubai Festivals and Retail Establishment (DFRE) and supported by partners such as Commercial Bank of Dubai, Emirates, Majid Al Futtaim, Nakheel, and talabat, DSS 2025 is a comprehensive, citywide celebration of everything Dubai has to offer — shopping, dining, staycations, entertainment, and family experiences.

This edition of Dubai Summer Surprises is positioned as the most accessible and rewarding in its history, aligning with the city’s broader vision to remain a global hub for lifestyle, leisure, and tourism.

For more information, visit www.dubaisummersurprises.com and follow @DubaiFestivals on Instagram and TikTok.