Mastercard-Crescent Rating Global Muslim Travel Index reveals trends shaping the future of Halal travel

10th annual report spotlights leading Muslim-friendly destinations worldwide

Dubai, UAE; June 18, 2025 – As awareness of Muslim travelers’ needs grows, Halal travel is increasingly shaping how destinations design and deliver experiences. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index (GMTI), international Muslim arrivals reached 176 million in 2024 – up 25% from 2023 – and are projected to grow to 245 million by 2030. By then, total travel spending is expected to reach USD$230 billion, highlighting the growing influence and economic potential of this vibrant market.

To stay competitive, travel and tourism stakeholders must adapt to the evolving needs of Muslim travelers, prioritizing purpose, inclusivity, and digital innovation. The 10th edition of the GMTI identifies the key trends and destination leaders shaping the future of Halal-friendly travel.

Key Consumer Trends Impacting Halal Travel

GMTI 2025 highlights five important trends shaping Muslim travel preferences today:

Destinations Leading the Way in Muslim-Friendly Travel
The GMTI 2025 highlights leading destinations around the world that are setting benchmarks in Muslim-friendly travel.

In addition, Hong Kong has emerged as standout non-OIC destination, ranking third in the GMTI 2025. The city has invested significantly in Muslim-friendly infrastructure, with 61 hotels accredited by CrescentRating and 153 restaurants Halal-certified by the Trustees of the Islamic Community Fund of Hong Kong. Hong Kong also received the Most Promising Muslim-Friendly Destination of the Year award, part of the Global Muslim Travel Index Awards.

Taiwan has also continuously positioned itself as a Muslim-friendly destination, offering a welcoming environment that respects cultural and religious diversity. Over 230 restaurants and hotels have been Halal-certified by the Chinese Muslim Association, many of which include separate kitchens to meet dietary requirements.

With the global Muslim travel market entering a dynamic new growth phase, GMTI 2025 serves as a timely guide for stakeholders looking to tap into this fast-evolving landscape.