Samsung is bringing Microsoft’s Copilot AI to its newest TVs – at least it’s better than Bixby

Samsung is bringing Microsoft Copilot to its TVs and monitors this year “for smarter on-screen experiences”. The news comes via Samsung’s Dutch website and Microsoft’s Generative AI blog, which says that the combination of Copilot and Bixby “creates a richer, more contextual smart display experience.”

According to Samsung, the new Copilot integration will be accessible through the Tizen OS Home and Samsung Daily+. Copilot will provide “personalized recommendations, relevant information, and interactive learning experiences.”

Copilot will respond to questions “instantly to share quick facts about actors or athletes, summarize plots, support foreign language learning, or help break down complex concepts – all from the biggest screen in the home.”

While Samsung’s press release is pretty light on detail, Microsoft gives five specific scenarios for Copilot on TV. They are:

The Microsoft blog also shows a video of Copilot in action, its weird blobby face pulsing on the screen with its lips synched to its speech.

Copilot will be coming to some of the best Samsung TVs and monitors in “select markets”, and we’ve put a call in to Samsung to find out which ones.

Microsoft says Copilot will be coming to 2025 models including “Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, as well as the M7, M8, and M9 Smart Monitors.”

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That list includes some of the best TVs of this year – though there’s no word yet on whether this will come to older TVs as part of Samsung’s commitment to seven years of software updates for its TVs.

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