Dubai Summer Surprises 2025 Starts Tomorrow with An Epic Opening Weekend to Kick-Start a Summer Well Spent

Dubai, United Arab Emirates, 26 June 2025: The 28th edition of Dubai Summer Surprises (DSS) kicks off tomorrow, transforming the city into a 66-day summer playground with the most-value packed programme ever from 27 June to 31 August, 2025.

Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises a summer well spent for everyone with thousands of offers and things to do, see, discover, and explore.

For the first-time ever, DSS brings a brand-new shopping experience with three themed shopping seasons to keep the city buzzing all summer long, together with show-stopping headline concerts, live entertainment, world-class gastronomy, and much more. The first wave of flash sales and mega raffles commences with Summer Holiday Offers from 27 June to 17 July, brimming with exclusive promotions, unbeatable offers, and family-friendly deals across more than 800 brands at over 3,000 outlets.

Check out the lineup of events and experiences taking place in the first week of this epic DSS summer programme:

Summer Holiday Offers

Opening Weekend Concerts At Festival City Mall & City Centre Mirdif

Jazziyat Feat. Banah Live

Miami Band & Mutref Al Mutref

Modesh & Dana Appearances

Dubai Hills Mall Indoor Run Powered By Skechers

Atul Khatri Live

A Tribute To Adele

We Call It Ballet

Jeeveshu Ahluwalia

Pinoy Comedy Mixtape

Adonis Live

Slide Into Summer Surprises

Jurassic Café by VOX Cinemas at Mall of The Emirates

The Messi Experience

DSS Entertainer

Dubai Gold & Jewellery Group Raffles

DSMG DSS Campaign

Lucky Receipt

DSS Win A SOUEAST S06 With Dubai Outlet Mall

Spend and Win a Polestar 4 LRSM at DFCM

Interiors Warehouse Sale

Visa Jewellery Program for Dubai Summer Surprises 2025

SHARE Millionaire

Win With Tickit Rewards App

Shop. Win. Drive – DSS 2025

Summer at City Walk

Cool Off this Summer at The Beach, JBR!

Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.

For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.

– Ends –

About Dubai Summer Surprises 2025:

Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city’s retail sector is anchored around three distinct shopping seasons – Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:

Dubai Economy and Tourism

mediarelations@dubaidet.ae

[+971] 600 55 5559